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metadata.dc.type: masterThesis
Título : WHAT’S NOT TO ‘LIKE’? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees
Autor : Godoy Jaramillo, Melanie Cristina
metadata.dc.contributor.advisor: Misercola, Mark
Palabras clave : COMUNICACIÓN CORPORATIVA;COMUNICACIÓN ORGANIZACIONAL;MEDIOS DE COMUNICACIÓN;HERRAMIENTAS DE COMUNICACIÓN
Fecha de publicación : 27-abr-2016
Editorial : New York / Universidad de Nueva York
Citación : Godoy Jaramillo, Melanie Cristina. (2016). WHAT’S NOT TO ‘LIKE’? Why Enterprise Social Media Is Not Working and What Companies Can Do to Engage Employees. (Trabajo de titulación de la Maestría en Relaciones Públicas y Comunicación Corporativa). Universidad de Nueva York. New York. 117 p.
Resumen : ‘Enterprise Social Media (ESN) is the solution to all our problems’ this is what millions of organizations have been thinking and thousands of experts have been confirming for a while now. The idea that ESNs will break down silos, improve collaborations, and overall increase employees’ engagement is what every organization is expecting and desiring. However, this statement is far from the truth. ESNs continue to be implemented and fail within organizations. Companies are finding it very difficult to not only encourage adoption, but also to improve business performance with the networks. (Berg, 2014) This paper identifies the main reason for ESNs failure: companies are not implementing the networks correctly. Therefore, employees fail to adopt the network and engage properly. For this reason, there are 6 steps a company must always accomplish when implementing an ESN in order to increase the chances of success: (1) Involve upper management (2) Create a detailed strategy to launch and maintain the networks (3) Integrate ESN with the rest of the company’s processes and business (4) Identify the right reasons to start using ESN (5) Identify the culture of your organization and (6) Train your employees constantly.
URI : http://repositorio.educacionsuperior.gob.ec/handle/28000/4281
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