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metadata.dc.type: masterThesis
Título : Problemas de liderazgo en PYMES enfocadas en servicios-Un análisis del mercado Ecuatoriano
Autor : Garzón Muñoz, Stefany Carolina
metadata.dc.contributor.advisor: Mills, Vince
Palabras clave : ANÁLISIS DEL MERCADO ECUATORIANO;PYMES;PROBLEMAS DE LIDERAZGO;ADMINISTRACIÓN
Fecha de publicación : ago-2015
Editorial : Reino Unido / Universidad Glasgow / (2015).
Citación : Garzón Muñoz, Stefany Carolina. (2015). Problemas de liderazgo en PYMES enfocadas en servicios-Un análisis del mercado Ecuatoriano. (Trabajo de titulación de la Maestría en Ingeniería Electrónica y Eléctrica con Gestión ). Universidad Glasgow. 40 p.
Descripción : The importance of leadership towards the development of a successful enterprise has been described by many researchers who have arrive to the conclusion that its effects are notorious not only in big firms but also in SMEs. However, little effort has made in order to analyse the context of leadership in SMEs and even less in the context of developing countries, in this specific case Ecuador. This study has the objective to analyse leadership issues present in Ecuadorian SMEs, particularly in the ones providing services. For the purpose of this study, interviews to leaders of three SMEs have been made, tools such as SWOT analysis has been used to understand the situation of the firms, and a contrast between findings and different theories available in literature has been developed. Finally, this study can constitute the starting point in order to analyse leadership in the Ecuadorian market and subsequently find ways to improve it successfully.
URI : http://repositorio.educacionsuperior.gob.ec/handle/28000/4136
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